NexDrive

Team Work (2) : Han Sun, Shuhui Chen  |  12 Weeks : Mar, 2023 ~ Jun, 2023 (Part-time)

Service Design | UX / UI Design | Digital Product Design | Customer Experience

“ Have You Ever … ? ”

Been Intimidated by the Complexity of Products’ Technique Jargons 😵‍💫

In the car-buying process, people less tech-savvy often encounter subtle 'awkward moments': Do I need to learn what the dazzling parameters mean when choosing a model? Can I communicate with the salesperson without any obstacles after booking a test drive? That kind of anxiety is buried in the pre-purchase experience of a motor vehicle like the fuse of a landmine.

Project Brief

Keywords: Vehicle Pre-purchase Experience | Test Drive | User Reach | Empowering Customers

Solutions Portfolio

SOLUTION

Eliminate Tech-Talk Confusion: We're here to help our customers effortlessly discover their ideal match.

ISSUE

ISSUE

In user testing we found that due to the lack of an instructional design at the very beginning, users were continually confused about the content of the service and technology choices in subsequent processes.

ISSUE

Due to the complexity of understanding new technology and technical jargon, customers face difficulties in model selection before purchasing, resulting in a purchase that may not be the optimal decision.

Choosing the model, component, and technology won't be difficult anymore, our customers just need to choose their daily scenarios and we'll match them up with bundles!

"How do I find the best car for me?" " Is the choice I'm making really right for me?" It can be difficult for customers to find the best fit for their needs.

Provide the scenarios that resonate with your needs, enhancing user affinity through our needs-oriented selections. NexDrive offers adaptable Model-Tech-Component Bundles tailored to user-specific scenarios, with each element targeting at solving a pain point in that scenario, streamlining the intimidating selection process.

SOLUTION

How long do you usually drive at a time? How many people do you usually drive with? What is your typical driving situation? These 3 questions will help us identify users’ scenarios and provide them the best fits.

No need to travel to a distant dealer and take a restricted test drive! We bring the car to our customers, anytime, anywhere, for a test drive tailored to their daily needs.

ISSUE

Going to a distant dealer for a test drive is cumbersome and time-consuming. Limited test drive locations at dealerships exacerbate this, leading to an inconvenient experience for potential customers.

SOLUTION

We provide our customers with a test drive experience that is customizable in terms of time, location, and route, while ensuring the viability of this service with a business-side operational strategy.

With storyboard-type service descriptions and short video-type technical descriptions, we focus on instructional design when launching a new service.

SOLUTION

We designed two instructional approaches, one that summarizes the test drive service process in simple language and storyboards, and one that uses animation to illustrate the application of each technology.